When the company returned to its Pittsburgh office in September, Parvez, who had helped manage the account before, started creating content for it. But that partnership ended in May, Dalsimer said. It's even a departure from Duolingo's earlier TikTok content, which was primarily focused on vocabulary and slang.ĭuolingo's early TikTok videos were made through a partnership with ByteDance EU as part of its LearnOnTikTok initiative and produced by a third-party agency, according to Sam Dalsimer, Duolingo's Global Head of Communications. Duolingo's TikTok plays into current trends on the appĭuolingo's current TikTok content isn't typical for a brand on TikTok, where companies tend to focus on promoting their own products. Now, the account has reached 1.5 million followers, leveraging Duo's existing meme fame into becoming one of TikTok's favorite brands. The Pittsburgh Business Journal reported that the page had approximately 50,000 followers before it went majorly viral in September. mommy □ #comedy #DuaLipa #Duolingo #excuseme #mommysorry #Dualingo ♬ excuse me mommy - tim. Account icon An icon in the shape of a person's head and shoulders.
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